FREE PR Club Webinar: The Language of Multicultural PR

560 Harrison Avenue, Boston MA

14 January, 2021

12:00 PM

Description

After months of racial injustice and civil unrest this past year, many companies finally spoke out in support of racial equality and diversity and inclusion. While that is a step in the right direction, many still feel anxiety in talking about a race – a divide that PR pros can help bridge. There’s a new language in talking about race, and multicultural PR is a large part of that. This session will offer a look at the convergence of these two worlds and how they are changing the lexicon we use every day. In addition, the findings of a new Relevance Study from Brodeur Partners will be shared, highlighting how consumers perceive diversity and inclusion and their expectations of how brands should approach the topic. Panelists include: – Moderator: Angela Hayes, SVP of Diversity and Inclusion at Brodeur Partners – Dia D. Harris, Diversity Equality & Inclusion Consultant – Whitney Scott, Vice President Marketing, Kampgrounds of America, Inc. – Brandon Thomas, VP, Technology & Healthcare & General Manager, PAN Communications When: Thursday, Jan 14, 2021 12:00p - 1:00p Where: VIRTUAL 560 Harrison Ave. Boston, MA 02118 Admission: FREE Categories: Lectures & Conferences, Virtual & Streaming Event website: https://www.prclub.org/programs/webinar-the-language-of-multicultural-pr/