Public Relations Lessons From the Florida Strawberry Festival

122 East Main Street,Lakeland FL 33801

17 May, 2023

Description

Most businesses or organizations develop media opportunities throughout the year. The Florida Strawberry Festival does as well.  However, very few businesses or organizations have a small window where media becomes incredibly intense for those days or weeks. Jennifer Morgan will showcase how they plan for their 11-day event media coverage, anticipating any hiccups along the way, and how maintaining a year-round partnership with our media friends is extremely beneficial and like no other. Takeaways The importance of fostering and maintaining meaningful relationships with mediaUnderstanding what’s important to your business or organization and how to best promote itThe importance of knowing how and when to pivotAbout the Presenter Jennifer Morgan is the Public Relations and Media Representative of the Florida Strawberry Festival in Plant City. She is a graduate of the University of South Florida and spent 15 years with the Hillsborough County School District from which she retired in 2018. Formerly a Walt Disney World cast member, Jennifer spent several years working in entertainment and character development at the Walt Disney World Resort in Orlando. She is married to her husband Brian of 18 years and has two children.