Demystify Marketing Technology (MarTech) Platforms – the Why, What & How

4030 Smith Road, Ste. 200,Cincinnati OH 45209

17 May, 2023

Description

Topic: Demystify Marketing Technology (MarTech) Platforms – the Why, What & HowDo the acronyms around all the marketing technology make you dizzy? Or worse, make you feel like you need to go back to school. Why wouldn’t you want a DAM, MRM, PIM, CRM, DSP and DMP ? As a marketing professional you need to automate to succeed. Or… do you? Join us as we enlist the help of a panel of MarTech experts to learn: ● Why you need marketing technology and what it enables ● What it is and what it does ● How to get started with key technology platforms This event is co-hosted by the Digital Marketing & Technology and Consumer Brand Marketing Communities. About the PanelistsErika Reed, Data Strategy, General MillsUsing data and technology to turn insights into action, Erika helps brands deliver more timely, engaging and meaningful experiences for their consumers. Her background includes loyalty and CRM, creative strategy, data strategy and horizontal integration across marketing, tech, and data science teams. Michael Stich, Partner, CourtAvenueMichael oversees Clients and Capabilities at CourtAVenue, working closely with clients such as Kia, Epson, General Mills, US Air Force, and Dell to understand the latest marketing challenges and help develop custom solutions. Michael frequently speaks on the topics of marketing frameworks, ecommerce, AI, Web3, analytics and CX and has also been recognized as a Cincinnati Marketing Legend by AMA Cincinnati. Jake Whitman, Founder, Really Good Boxed WineJake is a classically trained brand builder (P&G alumnus) and fintech product marketer (SoFi & Intuit), with the passion and grit of an entrepreneur. He recently launched Really Good Boxed Wine, a high-end boxed wine designed to change your perspective of what can go in a box. Event Notes: This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Ste. 200, Cincinnati, OH 45209.All are welcome at our community meetings. You do not have to be an AMA member to attend.About AMA CincinnatiAMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice. Learn more on AMA Cincinnati's website