Strategy. Experience. Story. Unleash Your Marketing Magic with all Three

50 Front Avenue Southwest,Grand Rapids MI 49504

24 May, 2023

Description

Strategy. Experience. Story. Unleash Your Marketing Magic with all Three Constant noise. Complex buyer journeys. Emerging technology. Marketers today are faced with a lot, not to mention a rapid pace of change. Developing revenue-generating GTM campaigns and programs are becoming even more challenging, especially those that authentically speak to your audience, add value, and deliver a seamless experience—all while standing out. It’s a tall order. Join us for our May AMA-WM session to learn how to leverage the power of strategy, experience design, and story to unlock your marketing magic with all three. Key takeaways: Learn how to develop a strong GTM strategy, the foundation for your marketing programs Understand the importance of customer experience (CX) design, and why it’s critical to the success of any marketing programLearn how to craft the right messages to engage and excite your audiences About The Speaker Meahgan Pear—passionately curious and driven by wonder—is an accomplished marketing executive with over a decade of experience developing customer-focused GTM strategies, purpose-driven brand stories and revenue generating campaigns. Meahgan takes a unique, holistic approach to marketing, aligning strategic business objectives to customer needs and creating engagement throughout the entire arc of the customer’s journey. Her marketing philosophy is fueled by innovation, customer-centricity and an immense passion for the craft. Meahgan Pear—passionately curious and driven by wonder—is an accomplished marketing executive with over a decade of experience developing customer-focused GTM strategies, purpose-driven brand stories and revenue generating campaigns. Meahgan takes a unique, holistic approach to marketing, aligning strategic business objectives to customer needs and creating engagement throughout the entire arc of the customer’s journey. Her marketing philosophy is fueled by innovation, customer-centricity and an immense passion for the craft. Currently, Meahgan serves as the National Marketing Director & Leader for Advisory at BDO USA LLP, a member of BDO International, the fifth largest accounting and consulting network in the world. Here she spearheads the strategic marketing efforts for the firm’s national Advisory practice. Prior to joining BDO, she served as Chief Marketing Officer for a local accounting firm in Grand Rapids. With a visionary mindset and bold approach to marketing, Meahgan helps ignite profitable growth through targeted campaigns powered by data and connected by story. Meahgan is the former President of the American Marketing Association of West Michigan and continues to lend her talents to the board serving as co-host and visionary of the organization’s podcast, Marketers in Motion. In 2016, she was named one of Grand Rapids Business Journal’s 40 Under Forty business leaders and continues to contribute to the local community both professionally and personally. She is a proud Native American, belonging to the Pokagon Band of Potawatomi Indians, and enjoys spending her free time with her two adorable nieces and her incredibly supportive family and friends. Ticket Prices through 11:30am May 17. Member - $25 Future Member- $40Prices increase by $5 after 11:30am on May 17.*As a member, please use the code referenced in the membership newsletter, Marketer’s Minute, to redeem your registration discount. Membership Information: Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $149/year. https://ama.org/join For those who recently joined AMA, email a copy of your confirmation to [email protected] to receive the member promo code for your discounted registration.