How Changes in Social Media Are Impacting Your Business

1550 American Boulevard East,Bloomington MN 55425

09 May, 2023

Description

From tighter regulations around data mining, to a potential ban on Tik Tok, to the launch of Chat GPT and the race to AI integration in all things marketing, as always, business owners will have to pivot with the changing technology in order for their marketing efforts to continue to provide a return on investment. Join marketing experts CRO Garrio Harrison of Clario Inc., CEO Marnie Ochs-Raleigh of Evolve Systems, Marketing Strategist Heather Boschke of Vogel Venture, Social Media Influencer Nancy Korsah of Black Business Enterprises, and Communications Specialist Jennifer Gilhoi of Sparktrack LLC to hear tactics and techniques to maximize your marketing efforts around social media! Hosts of Business Performance Series Melissa Johnston of EntreBank and Lauren Altschuler of Transitions in Business have a passion for helping business owners by providing relevant content and actionable insights from the experts in sales, marketing, operations, financials, tax, human resources, exit planning and more. Business Performance Series is a quarterly panel discussion held at 8:30am in the Entrebank training room in Bloomington Minnesota. Nancy Korsah has a broad background that has led her to become efficient in creating brand and marketing strategies to build trust and consideration among customers. She increases and engages members and allies on social media to increase visibility and brand awareness. She built a community of 3.6 million members through facebook groups, she used her career as a flight attendant to rally her friends around the world into one social platform and turned it into a business. Nancy is a master at building and maintaining connections through community and inspiring her followers to stay connected and reach for the stars. Heather Boschke is a strategic marketing leader with over 20 years of experience that spans Fortune 20 companies to non-profit organizations. In 2021 she left the corporate world and started her own marketing organization called Vogel Venture with the mission to help small and mid-sized organizations drive growth and engagement regardless of team size or budget. Heather is also an adjunct professor at Metro State where she teaches an undergrad marketing class. She started birding and drawing birds as a creative outlet during Covid lockdown, and she used her illustrations to write and publish a children’s book, called Little Birdie Buddies of Minnesota. Garrio Harrison is a partner in the sales-focused marketing firm Curious, where he leads their sales support and revenue operations practice. Curious is committed to helping its clients reduce their customer acquisition costs and extend the lifetime value of their best customers by ensuring that their marketing strategies are informed by insights from their sales teams. To deliver on this commitment, Garrio works closely with his clients' sales teams to ensure that their sales strategies are proactive and persistent. He does this by helping his clients leverage the latest technology, including generative AI and relationship-building best practices to make the most of their marketing investments. When Garrio isn't working with his clients, you can find him actively contributing to our thriving startup ecosystem by participating in programs that support small business owners, startup founders, and the next generation of leaders in the arts and technology. Marnie Ochs-Raleigh is CEO of Evolve Systems, a full-service digital, creative, and technology agency that is driven by the passion to evolve their client's business. Their suite of digital services, including, website development, and marketing, are developed using data-informed and business-specific strategies to provide a return on time. Marnie has been a featured speaker for the University of St. Thomas, MN Retailers Association, MN Chamber of Commerce, James J. Hill Library, Guest on "What's next with Diana Pierce", eWomen Network, NAWBO, a Panelist Speaker with Best Buy on leveraging technology, the special task force for the Girl Scouts, and Past President for NAWBO Minnesota Chapter, past board Secretary for Alexandra House and past board member for Twin Cities North Chamber of Commerce, Rain Source Capital, and Treasured Chests. Currently on the board for We Can Ride. Jen Gilhoi launched Sparktrack in 2012 to spark conversations and track results for brands. She has two decades of marketing communications experience and is known for engaging audiences in memorable ways through content and her signature event recaps that move inspiration into action. Jen Gilhoi is founder of Sparktrack, which helps brands "spark"conversation and track results. She has two decades of marketing communications experience and is known for engaging audiences in memorable ways through content and her signature event recaps that move inspiration into action. Sparktrack offers event communication and event ROI consultation, writing and copywriting, and social media strategy and execution. The firm also positions people as thought leaders and advises on innovative collaborations, ideal partnerships and relationship building for brands.