Startup Essentials: Building Brand Assets

1510 N. Westwood Ave.,Toledo OH 43607

04 May, 2023

Description

A brand is much more than just a logo or color scheme - it's a visual and emotional representation of your company's identity and purpose. By strategically using logos, colors, fonts, imagery, writing tone, and more, you can create a powerful and cohesive brand that communicates your mission, vision, and core values to your target markets. Learn about key elements of strategic branding and how they can be used to build a physical representation of your business that resonates with your audience. KEY TOPICS Exploring color psychologyThe importance of a brand guideLogos and imageryBrand consistency In addition to the expert presentations, you'll also have the opportunity to network with other Northwest Ohio startups and entrepreneurs. Whether you're a startup looking to establish your identity or considering a refresh, this event has been designed to provide valuable insights and practical tips to help you create a strong and meaningful brand. ABOUT THE SPEAKERS Matt Sanchez - Founder & CEO, Ape Forge As the Owner and Creative Director of Ape Forge, Matt's exceptional blend of passion, imagination, and technical expertise drives every project, ensuring unparalleled results. In his dual role as Owner and Creative Director, Matt has spearheaded a talented team of designers and artists, creating standout brands, websites, apps, and more. Under Matt's visionary leadership, Ape Forge has rapidly evolved into a creative powerhouse that not only delivers stunning results but also educates clients on best practices and implementation strategies. Catering to a diverse range of industries—including construction, real estate, non-profits, and retail—Ape Forge consistently produces innovative solutions tailored to each client's unique needs. Kristen Shinaver - Social Media & Brand Development Manager, The University of Toledo Business Incubator As a seasoned professional with an extensive background in public relations, psychology, and digital marketing, Kristen expertly leverages her knowledge of consumer behavior to craft compelling strategies that drive conversions. Her areas of expertise span across branding, consumer experience, reputation management, search engine optimization, and content marketing. As Social Media and Brand Development Manager, and experienced business owner, she has a well-established track record of providing exceptional support and coaching to clients, aiding them in crafting their brand and achieving their business objectives.