2023 Communicators Summit

4502 E. 41st St.,Tulsa OK 74135

26 April, 2023

Description

Effective communication is vital during a crisis. As strategic communicators, we all know the importance of having a solid communications foundation and the agility to pivot on a dime during an emergency. And that solid foundation comes from having all our communications plans in place, from staying informed on the latest technology to supporting employees through effective recruitment and diversity, equity and inclusion efforts to knowing exactly how much communication is enough. With that in mind, make plans to attend the 2023 Communicators Summit on April 26. There will be learning opportunities for everyone during this impactful half-day session. You are guaranteed to leave with actionable ideas. Keynote speaker Lauren Landwerlin will kick off the first section of the day by discussing lessons learned from the shooting tragedy at her employer, Saint Francis Health System. Landerwerlin will be followed by speakers from the City of Tulsa, Tulsa Police Department and others to dig further into ways to address a crisis - as they happen and what comes next. For the second half of this information-packed seminar, learn from speakers on DE&I, the latest in communications technology (including AI!), and what the new world of employee retention and workforce recruitment looks like. The speaker format will keep everyone engaged with short, 20-minute, large-group sessions. The day will conclude with one more, high-energy keynote speaker in Elsa Paul who will discuss how actually speaking less may be the key to landing your organizational message. Paul will be just what everyone needs to stay energized through to the end. Join the Tulsa chapters of IABC, AMA, PRSA from 11:30 a.m. to 5 p.m. on Wednesday, April 26 at OU-Tulsa Schusterman Center (4444 E. 41st St., Tulsa, OK 74135). Pricing: Members $80 Non-Members $90 Students $40 Price includes lunch Speaker lineup:Elsa Paul The M&E Group, Co-Founder and Creator Win More By Saying Less Want to be more convincing? Is your messaging ineffective? Come join Elsa at the closing session of the 2023 IABC Communication Summit and learn how the “mirror effect,” a communication dissonance, impacts our messaging more than realized. It’s a fascinating discussion on how speaking less might be the key to you landing your organizational message. Elsa V. Paul speaks, writes, and consults on how people attain and maintain influence. Having experience in acting, law, television, theater, and consultancy, Elsa quickly learned the necessity of emotionally connected brevity in messaging. Lauren Landwerlin Saint Francis Health System, Vice President | Strategy, Marketing and Communications What Does and Doesn’t Change During a Crisis The saying “there’s no playbook for this” is a common utterance during a crisis. Learn how passion, purpose and a solid brand identity create an in-the-moment framework for crisis communications. Amanda Murphy, MPA, APR ONE Gas, Manager of Internal Communications Employee Resource Groups: A Vital Pillar of DEI Hear about ERGs and how they strengthen a culture of DEI within your organization. Attendees will learn how to develop a branding campaign to give ERGs their own look and feel within the company brand, how to provide communications strategy and expertise to DEI projects, and how to successfully collaborate with ERGs to create highly-engaging communications. Josh Maxwell Byers Creative, Innovation & Technology Director Innovating with Intelligence Are you ready to blast off into the exciting world of technology? It is advancing at a rocket's speed thanks to AI, augmented reality, Web3, and the metaverse. Buckle up! Come for the real-world examples of how companies are using these technologies. Walk away with a list of resources you can use to give your workflows and communication strategies rocket fuel! • Quick definitions • Real-world examples • List of new resources Michelle Brooks, APR, MPIO City of Tulsa, Director of Communications & Mayoral Press Secretary Communicating During a Crisis: Insights from the City of Tulsa During a crisis, communication professionals must align integrated incident and public information activities to keep their communities informed and safe. Learn how the City of Tulsa plans and executes effective communication strategies and systems for critical incidents. Kelly Swan Independent Consultant Now What? Does a crisis really ever end? Yes, but there's still plenty you can do in the short-term and long-term to prioritize reputation management, address any lingering concerns and stay in-the-moment after the situation is seemingly over. Nicole Morgan, APR Resolute, CEO Recruiting in the New Era Employee retention and workforce recruitment don’t seem to be leaving the headlines any time soon. According to the Bureau of Labor Statistics, there were about 11 million jobs available in December, and like everything else in the world, COVID has changed the norms of workforce recruitment. No longer solely an HR function, learn some tips from award-winning marketers on how you can work together with your recruiting department to remain competitive and reach new candidates in today’s environment. • How your communications team can work together with HR to improve recruitment efforts • Learn best practices for optimizing job postings • Gain insights to maintain potential and new employee engagement through the recruiting and onboarding process Preston Stanley Tulsa Police Department, Media Relations Specialist Effective Social Media Management from Law Enforcement in Crisis Communications TPD will overview the response from TPD Communications in the first 18 hours following the June 1 shooting at Saint Francis. Highlights will include the social media strategies in place for successful communication in times of crisis.