Startup Essentials: Planning Your Brand

1510 N. Westwood Ave.,Toledo OH 43607

19 April, 2023

Description

In today's competitive market, building a strong and recognizable brand is essential for startups to succeed. But with so many elements to consider, it can be overwhelming to develop a brand strategy that truly stands out. Whether you're just starting out or looking for a refresh, this two-part series, will provide insights and identify components to help develop a brand that resonates with customers, sets you apart from the competition, drives growth and positions you for success. KEY TOPICS Building a brand that fits youThe importance of competitor researchUsing company mission, vision, and core values to develop a brandShould you rebrand or refreshIn addition to the expert presentations, you'll also have the opportunity to network with other Northwest Ohio startups and entrepreneurs. Don't miss this opportunity to learn from our marketing experts as they discuss the strategic elements of branding that need to be considered prior to designing a logo, registering a business name, or buying a website domain. ABOUT THE SPEAKERS Matt Sanchez - Founder & CEO, Ape Forge As the Owner and Creative Director of Ape Forge, Matt's exceptional blend of passion, imagination, and technical expertise drives every project, ensuring unparalleled results. In his dual role as Owner and Creative Director, Matt has spearheaded a talented team of designers and artists, creating standout brands, websites, apps, and more. Under Matt's visionary leadership, Ape Forge has rapidly evolved into a creative powerhouse that not only delivers stunning results but also educates clients on best practices and implementation strategies. Catering to a diverse range of industries—including construction, real estate, non-profits, and retail—Ape Forge consistently produces innovative solutions tailored to each client's unique needs. Kristen Shinaver - Social Media & Brand Development Manager, The University of Toledo Business Incubator As a seasoned professional with an extensive background in public relations, psychology, and digital marketing, Kristen expertly leverages her knowledge of consumer behavior to craft compelling strategies that drive conversions. Her areas of expertise span across branding, consumer experience, reputation management, search engine optimization, and content marketing. As Social Media and Brand Development Manager, and experienced business owner, she has a well-established track record of providing exceptional support and coaching to clients, aiding them in crafting their brand and achieving their business objectives.