Marketing for Small Businesses: From Research to Strategy

4850 Tamiami Trail North,Naples FL 34103

27 April, 2023

Description

You started a business because you wanted to share YOUR EXPERTISE with others. Instead, you’re stuck frantically trying to navigate how to get your next customer by trying to become a marketing expert yourself, or throwing your budget at anything that sounds remotely useful, from SEO and SEM to Social Media Marketing, text and email, branding, so on. These are all useful tools, channels, and tactics to use, BUUUTT almost utterly pointless if you don’t have a strategy that ties them together. You’re spending your hard-earned revenue on “the latest shiny new marketing object” without any idea on what’s actually working. As the saying goes, you can bring a boat out to water, but if you don’t have a charted course and a crew to man the sails, you’re going to be docked! Okay, so we made that one up... If you want to know more about a custom Marketing Strategy tailored to your business sign up for our event today! What We'll Cover 1. Marketing overview “What is marketing and why is it important?” 2. Difference between marketing goals and business goals, and what are marketing tactic and KPS 3. How to pick the right marketing goal? 4. Getting the right data and understanding your customer base: analytics, consumer persona and consumer journey maps 5. Tools / marketing channels to use to your advantage 6. What is a marketing funnel and why must you know it in order to know how to develop your strategy? 7. Reviewing Data and Results We're located in the Venture X building on Tamiami Trail in Naples on the 3rd floor. For more information on The Sailboat Agency visit: www.thesailboatagency.com