In Business Expo & Conference 2023

1919 Alliant Energy Center Way,Madison WI 53713

17 May, 2023

Description

In Business magazine will host the annual In Business Expo & Conference on May 17, 2023. This is Dane County's premier business-to-business expo connecting local professionals with one another and featuring a wide variety of exhibiting companies. To learn more about the event, visit MadisonBusinessExpo.com. The event kicks off with a keynote presentation by Featuring William Espey, the award-winning branding veteran who was the driving force behind Chipotle’s unique brand voice for 19 years. Keynote Presentation: Consumer Engagement in a Distracted World As consumers, we are living in an increasingly fragmented digital landscape, and the impact on brands is enormous. The days when companies competed primarily with direct competitors for consumers’ attention are long gone. With a door to the internet in everyone’s pocket, organizations must now compete with advertisers, social media platforms, a never-ending news cycle, clever teenagers’ viral videos, influencers, and so much more. Trying to cut through that noise with a broad-stroke approach to advertising is prohibitively expensive. It’s not enough to have an amazing product, you’ve got to engage consumers with sniper-like accuracy to succeed. William Espey will help you understand how to strategically target the right audiences with the most compelling message—which requires knowing who and where your current and future customers are, what messaging they respond to, and how they perceive and connect with your brand.