How Brands Do Good by Doing Well – When Profit Meets Purpose

718 North Washington Avenue,Minneapolis MN 55401

12 April, 2023

Description

We are all familiar with cause marketing or social good campaigns. By definition, these are one-off campaigns where marketing of a for-profit product or business also benefits a nonprofit or supports a social cause. While some companies are founded on the premise that giving will be interwoven into their business model, other leading businesses are looking for unique ways to support important causes to their employees and customers. You will leave this session with ideas on how you can bring your own company, or those companies you work with, tangible ways they can do good while also being profitable. The event will be moderated by our host Krista Carroll, CEO of Latitude Panelists: Kelli Williams, Chief Executive Officer at The BrandLab Cat Polivoda, Owner, Cake Plus-Size Resale and Director of Growth, Narrative Services at Pollen Nicole Travis, VP Client Services at Shinebox Rachel Busse, Insight Guide at Alight Annie Nelson Stanoch, Founder & President at Increase Your Good April 12, 2023 at 5:30 NOHO, 718 N Washington Ave 3rd floor, Minneapolis, MN 55401 About SheSays: SheSays is an award-winning global organization focused on the engagement, education, and advancement of women in the creative industries. Founded in 2007 in London, we have a presence in 45 cities worldwide with an estimated 40,000 members. Our community inspires event topics, and our events are free, thanks to the support of local agencies and companies. There are no barriers for entry and everyone can learn and participate in changing the ratio of women leaders in the creative industries.