RevUp Maine: Making the most of the Maine brand

716 Stevens Avenue,Portland ME 04103

20 April, 2023

Description

Many Maine-based companies have footprints beyond the state border, even when “the Maine brand” is a big part of their corporate identities. How do these companies keep their cultural or physical roots in the state, especially if they're adding locations outside of it? What tools and strategies are they using to elevate their brand and leverage their Maine ties? Join our panel conversation to start thinking of affinities that go beyond traditional markets. Business Editor Will Hall sits down with Scott MacLeod from The VIA Agency and Jenny Kordick from Maine Outdoor Brands to discuss their strategies. THANK YOU TO OUR SPONSORS