So You Want to Go Live? The Move to Livestreaming Mogul

1900 West 47th Place,Westwood KS 66205

07 April, 2023

Description

Live broadcasting — whether on Facebook, LinkedIn or Twitch is all the rage — but the differences in approach once you move from recorded, produced video to livestream are considerable. * What skills can you translate from video production and media training and what new skills are required? * How should you approach a livestream effort — from preliminary steps (Linkedin livestream approval isn't a given, i.e. they don't allow everyone to livestream) to platform selection? In this session we will review a LinkedIn Livestreaming case study, walk through a livestream process checklist and review lessons learned from livestream experiences. Brent Bowen is Founder and Chief Storyteller of Sparkcade Marketing, a Kansas City-based marketing firm. With 25 years of experience, from branding to digital, Brent's work has appeared in NPR, Sports Illustrated and Wall Street Journal. He's a veteran podcast host and producer, having launched and run both media and company-branded shows. As a professor for the University of Kansas, Brent teaches blogging, vlogging and podcasting in their Master's in Integrated Marketing Communications program. Clients include Blue Cross Blue Shield, Dickinson Financial Corporation, H&R Block, KC Solar, Spencer Fane, UMB Bank and Walkin' & Rollin' Costumes.