“More than Whiskey — The Untold Story of the Jack Daniel's Brand”

1530 Madison Avenue Southeast,Grand Rapids MI 49507

11 May, 2023

Description

AAF West Michigan welcomes Nelson Eddy, Chief Historian for Jack Daniel's Whiskey, to deliver his keynote, "More Than Whiskey - The Untold Story Of The Jack Daniel's Brand." How does a 150-year-old brand continue to remain relevant today? What are the principles and practices that have seen it grow from a small regional craft brand to the number one selling whiskey brand in the world today? Why has it received unpaid endorsement from music legends and Nobel Prize-winning authors and continues to appear in movies, television shows, books, and songs without product placement? We’ll explore the answers and give you a taste of this iconic brand’s continuing secret for success, as well as a taste of something more. Come explore with us and be ready for a few surprises. Nelson Eddy has worked for the brand for over 35 years. He is the brand historian and you can find stories he's shared all over the web and in the feature length documentary "Chasing Whiskey." What you can expect: 6:00 PM - Welcome cocktail hour with Jack Daniel's whiskey tasting and networking 7:00 PM - Keynote from Nelson Eddy 8:00 PM - Q & A 8:30 - 9:00 PM - Reception