2023 Sport Management Symposium

123 N Williamson Avenue,Elon NC 27244

19 April, 2023

Description

Steve Phelps, president of NASCAR, will serve as the keynote speaker at the fourth annual Elon Sport Management Symposium slated for Wednesday, April 19, 2023, at Elon University. During his conversation, Phelps will address topics relating to the symposium’s theme of “Sport Sponsorship and Branding in the Digital Age.” As president of one of the most popular sports sanctioning and operating companies in the world, Phelps is well-positioned to offer insights on how sponsorships and branding have changed and will continue to evolve in today’s marketplace. The free, in-person event will be held in the School of Communications’ Turner Theatre from 4:30 to 7:30 p.m., kicking off with an hourlong conversation between Phelps and Assistant Professor Bill Squadron. Click the "Reserve a spot" button to secure your free tickets. Following Phelps’ keynote, the symposium will shift gears to panel discussions, beginning with the “Technology and Social Media: New Paths for Sport Sponsorship” panel. Participants include: Chris Bayly ’08, founder of Winstate Sports & EntertainmentJake Horowitz, senior account manager at 160over90Lauren (Hoffmann) Street ’03, senior director of marketing and business operations for Richard Childress RacingKara Wagner ’16, G’17, manager of digital experience for the Baltimore OriolesA second panel, titled “The New World of NIL and College Athletes as Brands,” will feature two Elon student-athletes successfully leveraging their name, image, and likeness (NIL) rights. Jon Seaton ’23, a defensive lineman for the Phoenix football team, and Ericka Link ’24, a member of the Elon volleyball team, are both members of the WWE NIL “Next in Line” program. Steve Phelps In his role, Phelps oversees operations, competition and commercial endeavors for the largest auto racing organization in the United States. In recent years, he has been credited for being at the “forefront of stock car racing’s turnaround,” helping introduce the Next Gen car, one of the sanctioning body’s most ambitious projects. In addition, under Phelps’ leadership, NASCAR was named Sports League of the Year by Sports Business Journal at the 2021 Sports Business Awards. Additional information For additional information, contact Communications Manager Tommy Kopetskie at [email protected].