As professionals, we face a common challenge: how to convince others to work with us. So how do you connect with prospects you have never met? And how can you turn existing clients into evangelists for your services? Through storytelling.
It's no accident we tell parables to children to help them make sense of the world. As humans, we understand life through stories. In this talk/interactive workshop you will learn storytelling secrets to not just capture people’s attention but connect with hearts and minds. More importantly, you'll discover how to earn your customers’ trust, leading to more revenue.
Here is what you will get:
-You'll learn how to write and deliver a pithy, yet powerful elevator pitch
-You'll discover how entertainingly and compelling show—not tell—the value you offer
-You'll acquire storytelling skills to build trust with prospects, gaining more revenue
Presenter:
Michael Ashley sold the hit treatment for Girl vs. Monster to Disney, launching a winning franchise. A former screenwriting professor at Chapman University, he has written nearly 40 books and serves as a columnist for Forbes, Entrepreneur, Green Entrepreneur, and Becker’s Hospital Review.
He specializes in turning his clients into thought leaders via ghostwriting and storytelling. Prior to starting his own creative content agency, Michael began his writing career as a playwright and a newspaper reporter. The author of four best sellers, his writing has appeared in Entertainment Weekly, The National Examiner, the United Nations' ITU News, The Orange County Business Journal, Fox Sports, Fast Company and Huffpost.
Discussion
By posting you agree to the Terms and Privacy Policy.