C4 SMART HOUSE

1100 East 5th Street,Austin TX 78702

16 March, 2023

Description

After an explosive first year at the festival, C4 Energy is back with the debut of the C4 Smart House, an immersive experience that introduces the new flavors, look and feel of C4 Smart Energy. This interactive pop-up not only leans into C4 Smart Energy’s role in unleashing moments of greatness, but also SXSW’s intersection of art, technology and culture, creating a first-of-its-kind space for thinkers, creators and doers. This activation, which will inspire guests’ moments of greatness from March 16th through March 18th at Fair Market, is open to all and will feature different experiences including: The Fuel Experience: an immersive video experience where guests will watch and feel different moments that play a role in sparking their creativity, encouraging a sense of motivation, inspiration, and energy as they move through the next stages of the consumer journey.The Creator’s Lab: inspired by the public art that Austin is known for, this creative space allows guests to explore their inner street artist and create one-of-a-kind graffiti-style streetwear including hoodies, bucket hats and more, utilizing custom stencils for the experience.The Moments Room: a community photo engagement where guests define the moments in their lives that can be catalysts for activating, fueling, and sharpening their larger potential for greatness - to be utilized for the brand’s wild posting campaign, in which an enlarged poster version of the image will be printed and hung across +25 locations throughout the city as part of the brand’s citywide takeover, creating a sea of moments (and faces), ensuring the C4 Smart House will leave a lasting impression in the city of Austin long after SXSW is over.The Flavor Lounge: an outdoor oasis offering guests the opportunity to taste the six new flavors of C4 Smart Energy, and enjoy daily programming including lawn games powered by Cognizin®, C4 Energy’s partner company and creator of the patented citicoline found in C4 Smart Energy, designed to support mental focus, attention, and recall. The Flavor Lounge also features DJs including DJ Ortiz, Tay Powers, DJ Hella Yella, Julian Albert, Ella Ella, and DJ Prince Akeem, and live performances from SXSW artists such as Thee Unemployed, Kydd Jones, Your Grandparents, Bellah, Plastic Picnic, and Obongjayar.Location: Fair Market, 1100 E 5th St., Austin, TX 78702 Hours: 11:00 AM - 8:00 PM (CST) MARCH 16, 2023 2PM-4PM: DJ TAY POWERS 4PM-4:45: THEE UNEMPLOYED 5PM-7PM: DJ JULIAN ALBERT 7PM-7:45PM - YOUR GRANDPARENTS MARCH 17, 2023 2PM-4PM: DJ ORTIZ 4PM-4:45: KYDD JONES 5PM-7PM: DJ ELLA ELLA 7PM-7:45PM - OBONGJAYAR MARCH 18, 2023 2PM-4PM: DJ HELLA YELLA 4PM-4:45: BELLAH 5PM-7PM: DJ PRINCE AKEEM 7PM-7:45PM - PLASTIC PICNIC