The Importance of Authenticity in Marketing to a Worldwide Audience

555 East Basse Road,San Antonio TX 78209

15 March, 2023

Description

Visit San Antonio recently underwent a massive rebrand where emphasis was placed on two words: real and true. Why those words? Connecting with audiences of all backgrounds is achieved through authentic and real connections. Marketing a destination involves reaching massive audiences throughout the world. To connect with all of these audiences, and even on smaller scales, remaining true to your brand promise and what makes your brand unique will deliver results. Hear from the architects of the Visit San Antonio rebrand about how they achieved tremendous results through a rebrand and pick up some strategies about how you can achieve a successful rebrand or enhance your current branding collateral. Key takeaways: • Key steps to a successful rebrand • How to tell your brand’s story and convey the value proposition • Measuring your results Members (with promo code): $25 early bird / $30 at the door Non-Members: $35 early bird / $40 at the door Free parking Doors open at 11:30am. Presentation begins at noon. Andrés Muñoz is the Chief Marketing Officer for Visit San Antonio, the sales and marketing organization promoting San Antonio as a premier tourism and meeting destination. Muñoz started with the organization in February 2012. He brings more than 20 years of diverse experience in the marketing and communications field, most recently serving for three years as the SACVB Group Account Director at Bromley Communications. His award-winning experience includes marketing efforts for McDonald’s, Colgate, Visa and Sony. Global creative agency DDB brought him from Colombia to the U.S. to lead the McDonald’s USA Hispanic account. A native of Colombia, Muñoz is married and has two children. Hospitality is a leading industry in San Antonio, which attracts 41 million visitors a year. 1 in every 8 residents is employed in the industry, which has an overall annual economic impact of $15.2 billion.