Event Marketing 101: How to Maximize Your Event Exposure

2015 Old Minden Road,Bossier City LA 71111

08 March, 2023

Description

In a world where everyone is overloaded with information, it is more important than ever that your messaging and marketing stands out. Fundraising events have become a key way that nonprofits raise funds, create relationships and increase exposure. Join us as we learn from event extraordinaire Emerie Eck Holtzclaw how to market your fundraising event for maximum exposure. About our Speaker: Emerie Eck Holtzclaw is the owner of Lagniappe P.R.I.M.E., LLC., a public relations, integrated marketing, and event planning business dedicated to going the extra mile for clients. She works with several businesses such as Skinny Louisiana, Highland Jazz and Blues Festival, Red River Revel Arts Festival, and many more in order to grow their footprint in our region and beyond by showcasing their strengths through effective public relations, creative integrated marketing, and engaging events. A Shreveport native, Emerie earned her High School Diploma from Northwood High School in 1999. In 2006, she obtained her Associate of Applied Science Degree in Business Administration from Bossier Parish Community College. She also obtained her Bachelor’s Degree in Interdisciplinary Studies from Louisiana Tech University in August of 2018. Emerie is very passionate about her community. Over the years, she has served on various boards and committees to help strengthen our community as a whole. She currently serves on the Board of Directors for the Public Relations Association of Louisiana (PRAL)– Northwest Chapter as the VP of Membership and Awards and previously served in other roles such as President, President Elect and two terms as the Vice President of Membership. Emerie also serves on the PRAL State Board of Directors as Secretary, the Secretary for Shreveport-Bossier Attractions Association, and on the newly formed Greaux the Good Committee for the State of Louisiana. She is also volunteering her time as Chairman for the 13th Annual ARTini, Bossier Arts Council’s signature fundraiser. Emerie is a member of Rotary Club of Bossier City. Other positions and organizations which Emerie has been involved with includes the Executive Committee for the Young Professionals Initiative, Greater Shreveport Chamber of Commerce Board of Directors, Souvenir Committee Chair for the James Burton International Guitar Festival, Providence House Board of Directors and many others. She is a graduate of the Louisiana Association of Nonprofit Organizations’ 2012 Community Leadership Program. Emerie received the Very Important Volunteer Award (VIVA) from the Greater Shreveport Chamber of Commerce in 2015 for her outstanding service and commitment to that organization. She was honored as a top six finalist for the Inaugural Virginia K. Shehee Most Influential Woman Award in 2015. She was selected as a 40 Under 40 Honoree by the Young Professional Initiative of Northwest Louisiana and named the Young Professional of the Year in 2018 by the Young Professional Initiative, Greater Shreveport Chamber of Commerce, and Bossier Chamber of Commerce. She was recognized as a Woman of Distinction Honoree in 2019 by the Girl Scouts of Louisiana - Pines to the Gulf. 2022 was a big year for her and Lagniappe P.R.I.M.E, as she was honored as the PRAL Northwest Communicator of the Year, received the PRAL State Torchѐ Award of Excellence: Special Events Category, and received an Award of Merit: Special Events Category at the Southern Public Relations Federation’s Lantern Awards. In addition, she was recognized by the Greater Shreveport Chamber of Commerce as a 2022 Athena Award Honoree. Emerie is a community crusader who utilizes her time and talents for the greater good through organizational leadership and volunteerism. Emerie is married to Jason Holtzclaw and is mother to sons Ethan and Trevor, and bonus children Beaux and Kallyn. Early Bird Cost: Member - $25 if you preregister by Tuesday, March 7, 2023; $30 at the door *Please note members must have member promo code to receive member discount. Code will be sent via email. If you need the code, please email Lynn Stevens at [email protected] Nonmember - $40 if you preregister by Tuesday, March 7, 2023; $45 at the door.