Oilfield Pricing Optimization: Maximizing Profit for Products and Services

117 West Wall Street,Midland TX 79701

21 March, 2023

Description

This fast-paced seminar will teach oilfield sellers critical communication, pricing and negotiation skills that lead to higher margins. Real-world examples of pricing tactics will be presented. This training session is designed for all customer-facing staff where communicating a valuable difference makes the buyer less price sensitive. The workshop agenda includes these top 10 pricing optimization factors: 1. 3Cs of pricing optimization: customer value, costs and competitive alternatives 2. Value segmentation 3. Erecting price fences 4. Understanding fixed, variable and stepped costs 5. Contribution margin–based pricing 6. Premium techniques 7. Discounting techniques 8. Segmentation and new business model pricing 9. Implementing price changes 10. Negotiating with the customer Qittitut has trained more than 8,000 customer-facing teams to sell value and defend price, conducting 175 pricing optimization projects for companies in 57 countries. When sales teams realize communications, negotiations and pricing skills are strategic to growth, they are motivated to overcome the inertia that blocks effective value pricing. Your trainer, Peter Foster, has 40 years' experience in the oilfield as a buyer and seller of products, services and supplies in North America, Europe and Asia Pacific. What people have to say about Peter: "With his leadership the region delivered more than 50% growth in three successive quarters. In the process Peter created a high-performance team that is poised for long-term success." COO geophysical service company "Peter had an immediate and positive impact on the business." CEO software company "Peter's deep understanding of the oil and gas industry gives him a unique ability to advise companies on how to navigate challenging environments." CEO real-time technology company