DI News Author Series: Unleash the Girls by Lisa Lindahl

250 River Landing Drive,Charleston SC 29492

23 March, 2023

Description

Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)by Lisa Lindahl Join author Lisa Lindahl and Bublish founder Kathy Meis as they talk about Lisa's incredible story and how it was turned into a book. In 1977 Lisa Lindahl invented the first sports bra. It was a time when women were coming into their own, working hard to carve out new roles at home and in politics, sports, culture, and business. It was also the start of the “fitness revolution.” At this unique intersection of feminism and athleticism, Lisa began her game-changing entrepreneurial journey. Launching the right product at the right time, Lisa was thrown into a high-stakes world of business and power—a world for which she was not fully prepared, especially because she was also managing epilepsy. Despite the odds, her invention became a feminist icon and her company disrupted one industry and created another. Unleash the Girls is the untold story of the invention of the sports bra and how it changed the world for girls and women...and, along the way, changed Lisa, too. Lisa published her book with the publishing technology company, Bublish, Inc. Bublish founder and CEO Kathy Meis will join the discussion as together they share Lisa's story, why she decided to write the book, how the writing process worked, and what's happening with her story now. Kathy will also talk about how her company empowers authors with the tools, services, technology, and education they need to publish and market their books to readers – locally and internationally – as well as to movie producers.