Selling as David in a World of Goliaths

600 South Tyler Street,Amarillo TX 79101

08 March, 2023

Description

As president of Renfro Foods, Doug works closely with his cousins Becky and James to run the company. In particular, Doug focuses on R&D, private label and contract packing, quality assurance, sales and marketing, legal, IT, and a dozen other areas (hey, it’s a small family business). He has personally developed many of the Mrs. Renfro’s flavors, including Mango Habanero and Craft Beer. Jon AAF-Amarillo as we welcome Doug back to Amarillo. Listen how a small multi-generational family business competes with multi-billion dollar corporate conglomerates on a daily basis.