Bridging the Gap 23’: Business for Good

120 Tremont Street,Boston MA 02108

03 March, 2023

Description

The Sawyer Business School invites you to the Annual Bridging the Gap Conference on Friday, March 3rd! This year, we are thrilled to host the event back on campus at the Commons, located on the 5th floor of Sargent Hall. Attendees will have the chance to listen to insightful presentations, enjoy lunch, and watch students present innovative solutions for the Boston Celtics Vista Print Power Forward Small Business Grant Program. Don't miss this exciting opportunity! Morning Session (team pre-registered required) 8:00am - Coffee, Breakfast & Hackathon Check-in 8:30am to 11:30am - Boston Celtics VistaPrint Power Forward Hackathon The first ever Bridging The Gap Hackathon will give students the chance to showcase their skills in front of members of the Boston Celtics, Suffolk Faculty, and industry professionals. With a maximum of 5 teams of 5 students each, participants will be tasked with using their analytical and creative abilities to develop solutions to the challenge at hand. Impress the judges with your ideas, and you could walk away with up to $500 in prize money per team, along with some exciting additional rewards. Students, if you are interested in competing email: [email protected] for more details Midday Session (Open to all) 11:30am to 12:30pm - Hackathon presentations 12:30pm to 1:30pm - Free lunch + Networking 1:30pm to 3:30pm - Hackathon winners announced + Business for Good mini presentations and panel discussion Guest speakers: James Horne- SalesForce: As the Chief Marketing Officer at Salesforce, James has been inside the customer success group as a consultant back out to some of Salesforce's biggest customers. His focus area has been Sales Excellence. In the past 8 months, he has completely flipped that around and become a sustainability consultant in Salesforce's Net Zero Cloud team where his #1 focus is to save the planet by helping companies count their annual carbon emissions and use that knowledge to guide their plans towards 2030 and 2050 targets. Darryl James- EPAM Continuum: Darryl’s work in innovation, design, and strategy depends on an ability to distill actionable understanding from human behavior - a skill itself drawn from a broad background in analysis and communication. After 10 years as a journalist for national newspapers, magazines and wire services, he brought his education in psychology and anthropology to bear on design problems. Since then, he's worked as an innovation consultant for many Fortune 100 companies, helping to create new-to-the-world products and services for everything from wearable devices to healthcare models, government services to telecommunication, mobile operating systems to consumer packaged goods. In pursuit of this work, Darryl has led a number of service and technology efforts that range in scale from creating specific new user experiences to designing entire care ecosystems for millions of citizens in North and South America and Australia. Will Phipps- Protect our Press: ​​Will is the SPV, Media lead at Allen & Gerritsen, a team he has led since 2019. He has shaped a new way to plan media based on emotional connection, instead of exposure – something he named ‘Humanity Planning’. He has a uniquely hands-on approach to strategy and execution, allowing for media plans with humanity and creativity at their core. As one of the panelists, he will be speaking about how the Protect Our Press initiative came to be created – and why he feels that the marketing industry has been complicit in the decline of professional journalism in America – and the more broadly about his belief in a ‘fair trade’ approach to marketing, designed to change the balance of power back in favor of independent publishers most hit by a decade of investment negligence.