Mojo Presents - Brand Strategy, Simplified

81 Broadway Street,Asheville NC 28801

09 March, 2023

Description

Brands are often talked about but not often understood. And brand strategy, the means by which marketers build brands, is even less understood. Brand voice, brand mission and brand personality are things brand planners like to use to draw marketers down the rabbit hole. Steve Poppe has studied the science behind brand strategy (yes, science) and created a framework that is tangible, practical and easy-to-understand. In his talk he will define brand and brand strategy in simple terms. Then he will share a framework using real world examples and attempt to debunk many brand-o-babble conversations taking place among marketers today. Presenter | Steve Poppe, What’s The Idea?, Brand Strategy