PRAM Central: February 2023 Chapter Meeting (IN PERSON)

717 Poplar Blvd,Jackson MS 39202

22 February, 2023

Description

Writing to Win: 2,000 words toward earning a PRismNote: Registration for in-person chapter meetings closes at noon the Monday prior to the meeting to provide an attendee number to the venue - The Rickhouse by Manship. with Matt Martin, APR, Owner, Creative Director, and Centerfielder for MightyPenguin DesignAn awards entry is not unlike a resume in the middle of a stack of applications on a potential employer's desk – they all may look good, but how do you make yours stand out? How do you keep a judge's attention, even after they've read through 17 similar entries in the same category? How can I make my entry shine like the crystal award it deserves? Winning a PRism, Lantern, or other sought-after PR award begins by carefully recounting your thorough research, solid plan, tactical implementation, and notable results, but how can you most effectively tell your project's story in 2,000 words or less? We'll take a look behind the curtain of the judging process with an in-depth review of the scoring rubric and the critical elements of RPIE, highlighting common errors to avoid with real-life examples. You'll learn the art of how to cut through the dull hum of the judging process and best communicate your story. Finally, take away some last-minute tips to help complete your entry in the final four days before the PRism deadline. Feel free to bring your project profile with you for the Q&A. Matt Martin, APR, is the owner, creative director, and centerfielder for MightyPenguin Design, an imaginative and innovative source of creative, clever, and unconventional advertising, photography, graphic design, and public relations solutions. MightyPenguin Design's nationally recognized, award-winning work has a distinctive look and feel, garnering numerous ADDYs, PRisms, Lanterns, Maggies, and even a glorious golden cell phone, for a host of regional, national, and international clients. Matt began his career earning a B.A. in English from Marist College in Poughkeepsie, N.Y., and an M.A. in Creative Writing from the University of Southern Mississippi while feeding the news hole at several newspapers. Now recognized as a Senior Practitioner for his more than 25 years of experience, he keeps his prose fresh and dope by teaching English Composition at Pearl River Community College. Last year, both the Public Relations of Mississippi and the Southern Public Relations Federation honored him with their most prestigious distinctions as their Professional Achievement Award winner. A perennial awards chair, he's drowned himself in OpenWater running the PRism and Lantern Awards programs twice each. He'd served as the president of several professional and non-profit organizations and is currently the president of PRAM's State Board of Directors and state representative to SPRF. Matt lives in Hattiesburg with his wife Jennifer, where they share duties as Hand to Khaleesi and Tormund, their rescue kitties. - - - - - - - - -The Rickhouse Parking Info:Attendees are encouraged to park in the free Baptist parking garage, which is accessible from Poplar Blvd. (across from Keifer’s). To enter the Rickhouse by The Manship (717 Poplar Blvd.), exit the garage to Poplar Blvd. The Rickhouse is located next to Jimmy John’s on the first floor (north facing side) of the parking garage building. Additional street parking is available as well as an open lot on the west corner of North and Poplar Streets.