March Program: Stories, Insights, & Journey of a Live Event Marketing Pro

445 Mount Rushmore Rd.,Rapid City SD 57701

21 March, 2023

Description

Not all marketing journeys are the same... In this program, Kosha will share his stories, insights, and keep us entertains as he highlights his career journey that started in collegiate and minor league sports marketing, to WWE then to the PBR. He will talk about the importance and role that live events serve in people’s lives and share some tips and tricks to capitalize and make your live event marketing stand out! Event Details11:30 AM - Business Networking 12:00 PM - Program Begins (lunch provided) 1:00 PM - Program Ends Venue: Rushmore Hotel (2nd floor) (AAF Black Hills members are able to attend the event at no charge; non-member pricing includes lunch. Tickets purchased after noon on 03/10/23 are not guaranteed a meal as catering numbers will have been submitted.) Please Note: Filming will take place during the event for promotional purposes. About the SpeakerKosha Irby (CO-Shay ER-BEE) currently serves as Chief Marketing Officer for Professional Bull Riders (PBR), an Endeavor Company (NYSE: EDR). He is responsible for all PBR’s communications and consumer marketing efforts. Before joining PBR, Irby was Team President of the Memphis Express. In this role, he oversaw all business functions for the professional football club. Before that, Irby led live event marketing for various international markets on behalf of WWE, a publicly-traded (NYSE: WWE) global media company. Before joining WWE in 2011, Irby served in various senior marketing positions at Georgia State University, Saint Louis University, and the University of South Florida. Irby attended the University of Memphis (1996-01) and earned a bachelor’s degree in exercise and sport science in 2000 and his MBA in Marketing in 2001. Connect on LinkedIn: https://www.linkedin.com/in/koshairby/ About the PBR: https://pbr.com/ Social Channels: @pbr Event DisclaimerAAF Black Hills has seen a sharp increase in the number of members registering for a monthly program but then not attending. We realize occasionally things unexpectedly come up. Unfortunately, lunch counts must be submitted in advance, and membership dues do not adequately cover both lunch and speaker fees for these monthly programs. To avoid lunch going to waste, members who have registered for a program but then cannot attend should invite a substitute to attend in their place. If a substitute cannot be found, the member will be excused once per year for not attending a program for which they previously registered. For second and subsequent instances of registering for a monthly program luncheon and not attending or finding a substitute, AAF Black Hills will charge a fee of $15 to help cover the lunch cost. The fee will be sent to the member via a PayPal invoice.