Made in Loveland | featuring: Northern Colorado Marketing Experts

201 East 4th Street,Loveland CO 80537

23 February, 2023

Description

You as a business owner or aspiring business owner know your product or service, know who you would like to target, but may ask yourself how do you reach them? Let's be honest - marketing can be complicated in todays world! You may question - Should you market your business on all social media platforms? What are the ones that are the most important? Who or how do you define your target market? What should you spend on marketing? do i need a website? If you have asked yourself any of these questions - this is the panel for YOU. This panel is the perfect opportunity for you to come in with a list of questions and ask some of Northern Colorado leading marketing experts how to market your business BEST! About the Panel -OLD TOWN MEDIA Kerrie Luginbill is the Chief Strategy Officer at Fort Collins-based creative agency, OTM (Old Town Media). With degrees in Journalism and Business Administration from Colorado State University, Kerrie worked as an independent contractor providing marketing services to local businesses for six years before joining OTM in 2013. Named a Partner at OTM in 2018, Kerrie now assumes the role of mentor to her team of creatives, providing creative direction and leading the agency's strategic framework development. Kerrie is an avid volunteer, a member of the Rotary Club of Fort Collins, and has served on various Boards of Directors for local area non-profits for nearly a decade. Company Bio Founded in 2007, OTM is an award-winning creative agency, most recently honored with Inc. Magazine's 2022 Power Partner Award – a global award reserved for B2B companies committed to helping other companies succeed. The OTM team comprises strategists, enthusiasts, and visionaries passionate about freeing its partners—entrepreneurs, founders, and executives—to focus on what they do best. A full-service marketing agency, OTM specializes in strategy-first creative solutions including branding, storytelling, digital marketing, and public relations campaigns. Though headquartered in Fort Collins, Colorado, the OTM team is rooted throughout the United States and partners with businesses that span the globe. MADWIRE Hannah Johns is a graduate of The University of Colorado Boulder and currently a Director of Marketing at Madwire. She is a CSU College of Business Professional Mentor, and serves as a Committee Co-Chair and Member for WomenGive Larimer County. She previously served on an Advisory Board for CU’s Leeds School of Business, and was a 2021 BizWest 40 under Forty honoree. Hannah has been with Madwire for over 9 years and has led multiple teams and mentored numerous others over the years. Outside of work and community affairs, Hannah loves traveling and cooking with her husband, son, and their two goldendoodles. Company Bio Marketing 360 is a technology company that provides business management and marketing software and services for SMBs and franchises. The Marketing 360 platform gives SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado. Learn more about Marketing 360 at https://www.marketing360.com/. WILD ROCK PR & MARKETING Kristin Golliher has always appreciating hard work and grit, Kristin loves the ability to be creative and communicate ideas, so marketing and public relations were a natural fit. Not only is she extremely passionate about her business, her clients, and her team, she is passionate about her family. She continues to be in awe of the unwavering support from her husband and two beautiful daughters. Before she was starting businesses and winning awards, she was on the ground floor of OtterBox, building the public relations and marketing department as well as re-strategizing the brand into the powerhouse it is today. Kristin was recognized as a Top 25 Most Influential Young Professional in Colorado, Northern Colorado Superwoman, 40 Under Forty and a Women of Distinction finalist. Not only has Kristin displayed her achievements as a professional, but she has also consistently led her rockstar team to success with year-over-year recognition from the Public Relations Society of America and accolades from her alma mater, Colorado State University. Kristin’s purpose statement helps to inspire her work every day, “I exist to breathe love, laughter and positivity into the world by placing a premium on people. Rooted in faith, I continually seek new challenges to pull myself, and those around me, away from mediocre to exceptional!” Company Bio We are WildRock. We are a high-performing team of marketing experts uniquely equipped to guide you on a reimagined path to develop a strategic marketing and communications plan that delivers results. We leverage a proven methodology that provides clear direction, actionable and results-oriented ideas, built-in accountability, flexibility and fun along the way. From initial brainstorms to real-life results, we partner with you to take your organization to the next level. With an award-winning approach, we call what we do the Rockstar Effect. We win when you win, and we like to win big! AGENT HYDE Johnny Hyde, President Johnny is a veteran in brand strategy, messaging and positioning, creative concept development, copywriting and content creation, web development, events, lead generation, and client service. For the better part of his career, he has owned or worked for boutique agencies that specialize in doing more with less. He knows how to help clients discover their unique value in the market, think big, and punch above their weight while running lean and scrappy, sleeves rolled up doing whatever it takes to get the job done. https://www.linkedin.com/in/johnnyhyde/ Company Bio AGENT HYDE is a boutique Colorado ad agency specializing in brand strategy, story, identity, content, web, and creative services for companies primarily in the B2B space. In a world of short attention spans and an overwhelming number of marketing messages every day, defining and communicating who you are, what you stand for, and why should people should care is more important than ever. Without a thoughtful brand strategy, a clear value proposition, and compelling content all working together, digital and traditional marketing can prove less effective, more expensive, and even frustrating. Words like “stuck” and “unclear” and “indistinguishable from competitors” become commonplace. Learn more at agenthyde.com.