Tech Bowl 2023

901 12th Avenue,Seattle WA 98122

16 February, 2023

Description

In an annual collaboration between the Albers School of Business and Economics and the Seattle University chapter of the American Marketing Association (AMA), a panel of marketing professors will turn their analytical eyes on this year's Super Bowl ads from tech brands. Which ones work? Which ones need more work? Which ones will cut through? What Will Be the Best Tech Ads at the 2023 Super Bowl?At a hefty reported cost of $7 million for a prime 30-second spot, the return on investment (ROI) of a Super Bowl ad has always been a hotly debated topic among marketers. This hasn’t deterred big and emerging tech brands, however, which are increasingly making up a good portion of the ad lineup.   Why the Super Bowl? The annual event is viewed as the ultimate consumer outreach platform. Viewership figures are unparalleled and, in an age where advertising is seen as obtrusive, the audience actually looks forward to the ads. For tech brands looking to ramp up awareness and consumer adoption of their product/service, the Super Bowl may just be a worthwhile investment. Join Albers and the Seattle U American Marketing Association as We Dissect the 2023 Super Bowl’s Best Tech CommercialsFor the past decade, the Albers School of Business and Economics’ Marketing department chair Mathew Isaac has been rating Super Bowl ads using the ADPLAN framework devised by professors at Northwestern University’s Kellogg School of Management. This year, he, Assistant Marketing Professor Jennifer Hong, MBA Sport and Entertainment Management Assistant Professor Natalie Welch, and Assistant Marketing Professor Katie Quinn will turn their analytical eyes on ads from tech brands. Which ones work? Which ones need more work? Which ones will cut through?  In collaboration with the Seattle University chapter of the American Marketing Association (AMA), the 2023 Tech Bowl is open to anyone who is interested in advertising, marketing, sport marketing, and Super Bowl commercials. For students thinking of pursuing a degree in marketing, the event is a sneak peek at what Albers’ marketing program has to offer. Check out our panel and the methodology on the Tech Bowl 2023 page. Discover which ads from last year's Super Bowl were deemed the best in the video below.