The Power of Affinity Groups

998 North Beach Street,Holly Hill FL 32117

15 February, 2023

Description

Program description: With the challenges of today's fundraising climate, mid-level donor programs are the perfect place to shift your attention and fundraising efforts. Strategic programming that encourages donor engagement and deepens donor affinities can be scaled to have a high impact on your organization. This presentation will share the power behind affinity groups and the strategies to creating a successful donor affinity program of your own. Bio: Jenni Craig is a skilled fundraiser with more than 15 years of experience in higher education. Throughout her career, she has successfully raised millions for institutions through strategic, affinity-based programs that focus on donor belonging and retention. Over the past three years, Jenni built Embry-Riddle's Philanthropy Council Program, which has generated more than $1,850,000 in memberships and additional contributions. Jenni is the co-founder and co-owner of Copper Bottom Craft Distillery, producing award-winning rum and vodka in the Daytona Beach area. Together with her husband, Jeremy, they have three daughters: Carmen (7), Mason (6), and Brooklyn (1).