Amazon has set the standard for personalized purchasing experiences … Why should a business purchase be any different?
Establishing account-based marketing strategies will increase your department's ROI, maximize customer engagement and heat up your sales pipeline.
On February 22, learn how industry pro Kate Moreland is using a blend of analytics and artistry to tear down the "boring" reputation of manufacturing marketing. With increased ROI and customer engagement, her approach has challenged old-school mindsets and invigorated a company with over 100 years of history.
You'll learn:
An overview of Account Based MarketingFirst steps in establishing an ABM programTips for identifying pilot campaigns and gaining company buy-inHow to avoid real-life pitfalls to help your first program be a roaring successRegister today!
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