Compensated: Online Study with Asian Indian Consumers on Automobiles

Naperville IL

Description

We are inviting 10 Asian Indian Small Pickup Truck Owners from NY/NJ Metro, SoCal, Dallas & Houston TX, and Chicago IL to our 7-consecutive day online study event between Feb 6th till 12th, 2023. The compensation will be $300 upon completion. Upon completion, 4 out of 10 online study participants will be selected by the client for the second 1:1 interview session (another compensated event). In this regard, our ideal candidate: Must intend to purchase/lease a new SPU vehicle within the next 36 months Non-rejectors of Toyota, Asian vehicles, and Japanese vehicles Must be the primary driver of the new vehicle Must have a pre-tax household income of more than $50K Must have at least 50% involvement in the purchase decision Must intend to use a new vehicle for primarily personal use (not primarily for work or personal small business use) Must have a valid U.S. driver's license Must drive qualifying current and intending vehicle at least 50% of the time Willing to pay $35K-$60K for next new vehicle purchase Must own a small pickup truck with the manufacturing year of 2016 or a newer compact/small pickup vehicle – one of the following: Ford Ranger, Jeep Gladiator, Chevrolet Colorado, Ford Maverick, Toyota Tacoma, Nissan Frontier, Honda Ridgeline GMC Canyon, Hyundai Santa Cruz All own and are comfortable using new, modern technology. All own a desktop or laptop computer and a smartphone, and at least 1 other modern tech device like a smartwatch, tablet, etc. All have some interest in learning about new technologies. All are very comfortable using smartphones, uploading media, and posting media. All are at least weekly social media users and posters. All Asian participants must consume at least 25% or more of their total media consumption in English None work in PR, advertising, marketing, market research, mass media, or in any kind of automotive or related industry No previous qualitative research participation in the past three (3) months No previous automotive research participation in the past twelve (12) months If you are interested, please reply with your name, phone number, age, zip code & pickup truck info (brand, model, & year) in addition to your best time frame for the 10-minute phone call signup. Thank you, and look forward to your reply. Kind regards, Grace, the recruiter We also have another event, as described below: $250 Compensation: Seeking 10 Asian Indian Participants for Nationwide LUXURY Mid-Size SUV 5-Day Online Study between Feb 6th and 11th (on Average 30-45 min per day) Our ideal candidates are: Must say that he or she is intending to purchase/lease a new 3-row LUXURY mid-size SUV within the next 0-36 months. Must be willing to pay between $50K-$75K for their next new vehicle Must be the primary driver of the new vehicle and have at least 50% involvement in the purchase decision Must plan to drive a qualifying vehicle they intend to buy a majority of the time. Must not reject Japanese vehicles Either must own Lexus RX or GX from the year between 2016 and 2023 intending to buy or lease a 3-Row Mid Luxury SUV (Lexus RX, Lexus GX, Acura MDX, Volvo XC90, Audi Q7, Lincoln Aviator, Infiniti QX60, or Cadillac XT6) or Current Mid Luxury SUV Owners of Acura MDX, Volvo XC 90, Audi Q7, Lincoln Aviator, Infiniti QX60, and Cadillac XT6 intending to buy or lease a new 3-Row Mid Luxury SUV between 2016 and 2023. or Non-Luxury Midsize/Large SUV such owners as Toyota Highlander, Toyota 4Runner, Chevrolet Tahoe, Ford Explorer, Honda Pilot, Kia Telluride, Hyundai Palisade, and Jeep Grand Cherokee L between 2026 and 2023 intending to move up to a 3-Row Luxury SUV such as Lexus RX, Lexus GX, Acura MDX, Volvo XC 90, Audi Q7, Lincoln Aviator, Infiniti QX60, or Cadillac XT6. Must say he or she is aged between 30 to 55 y.o. Must have a valid driver's license. Must be excited about 3-row NON-LUXURY midsize SUVs (If you only insist on luxury SUVs, you are not the one we are looking for). Must say that he or she has some say in deciding on a new vehicle for his/her family. Must say that he or she will be the main driver of a new 3-row Mid-size SUV. Must say that the pretax household income is equal or more than $75 K Must say that at least one child is under age 18 living full time in household Must say that he or she is employed full time Must say that his or her education level is a bachelor's degree or higher Must say that he or she consumes at least 8 hours of Asian Indian cultural media per week. If you are interested and available, please reply with your full name, age, phone number, zip code, car brand & model & year, and the best time frame for 10 min sign-up over the phone. The client will invite 6 out of all 10 online study participants to the next phase 2-hour 1:1 online interview between Feb 13 and 20th (additional incentive event). Thank you, and look forward to hearing back from you soon. Kind regards, Grace, the recruiter