Content Clusters have become a marketing buzzword over the last couple years, but they can be daunting and overwhelming. Between content planning, keyterm research, and building the clusters themselves, getting started can be the hardest part. In this session we’ll cover what a content cluster is, how they work, their benefits, as well as tips for success and examples of potential impact. You’ll walk away with an idea of what a content cluster plan looks like, why you should consider implementing them into your marketing strategy.
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