Branding is connected to nearly every aspect of business. Branding, when done with intention differentiates from the competition, informs messaging, builds trust and focuses resources. According to a Salsify survey 46% said they would pay more for a brand name they trust.
The goal of this workshop is to have participants leave with new and actionable ideas to dramatically improve their brand and be the clear choice within their category.
Who is this workshop for:
Any and all with a passion for business and branding are welcome to attendSmall business ownersIf you’re thinking about starting a businessIf you’re responsible for marketingIf you’re considering a rebrand The information presented will be accessible to people with any level of marketing experience.
Workshop agenda:
Networking / IntroductionsBranding overviewTrendspotting and opportunity recognitionCore branding conceptsBrand positioning overviewAligning your brand with your business goalsCreative exercises for ideating and problem solvingBrand positioning exercisesSeveral real world examplesWrap upAttendance will be limited to under 10 people to allow for more group interaction.
Discussion
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