Modern Marketers | Baltimore B2B Marketing Event

4801 Harford Road,Baltimore MD 21214

18 January, 2023

Description

Join your B2B marketing peers as we get together for the first time since the Pandemic and celebrate our successes, failures and discoveries over the past couple of years. You’ll be inspired and get ideas from your fellow marketers and also hear what to avoid to prevent the mistakes we’ve already made. For our first event, we have two industry leaders ready to present their best case studies. In future events, we hope you’ll come and share yours! How to Go from Zero to 3k B2B Leads a Year When Nichole took over the marketing team at Windward she was handed a list of 1,300 people the company had emailed only a handful of times. There was no team, no infrastructure, no process, no database, and a forgettable brand. See how she built a marketing engine that is consistently delivering 200-650 leads a month and expanded to take over Inside Sales with no advertising budget. Embrace Brand Purpose to Unleash Your Potential Today marketing leaders are responsible for not just marketing, but revenue, business dev, branding, design, and growth. That’s a lot of responsibility. But with a "simplicity mindset" and using your brand purpose to guide marketing, Bobby will show you how to get better outcomes for your brand and turn you into a star. About Nichole Kelly Nichole Kelly is the VP of Marketing at Windward Consulting Group, an IT consultancy. She is known for her no-BS, always actionable presentations that show marketers how to roll up their sleeves and transform their careers. She authored the book, How to Measure Social Media after publishing one of the industry's first ROI case studies that created the framework for social media measurement that we use today. She went on to launch SME Digital | Social Media Explorer, a digital marketing agency, where she and her team consulted with clients in the Fortune 1000 on omni-channel lead generation strategies. She has built and executed lead generation strategies for LexisNexis, Humana, ESPN, Disney, Sherwin-Williams and more. About Bobby Gillespie Bobby Gillespie is the founder, creative director, and lead brand strategist at Propr, the Baltimore-based brand strategy, and creative agency. Bobby G prides himself as the anti-agency, anti-gimmick visionary leader, focused on practical, innovative solutions that build confidence in teams and self-sufficiency in brand growth. He is known to embolden leaders to use their values and purpose to differentiate and scale in a healthy, sustainable fashion. He’s the author of Build Your Brand Like You Give a Shit, his manifesto on aligning head and heart to build a brand you, your team, and your customers can be proud of. Propr specializes in brand clarity, brand activation, and brand enablement. His clients include Port Discovery, The Reginald F. Lewis Foundation, Envestnet, Wiley Publishing, Practifi, and more. Got a case study you’d like to share? Do you have an awesome case study you’d like to share at a future event? We are currently recruiting speakers! Reach out to Nichole on LinkedIn to apply.