CEU Presentation by Amanda Bauer Gaggenau Eastern Sales Manager

414 New York Avenue,Huntington NY 11743

12 January, 2023

Description

Designing or building living spaces for the luxury customer goes well beyond selecting a premium locale or specifying high-end materials. This one-hour interactive workshop focuses on what attracts consumers to luxury brands, the importance of creating emotional connections, and how to ask the right questions to better understand customers’ needs. Through a combination of brand examples, guided conversation and role-plays, architects and designers will develop a deeper understanding of the luxury mindset and tools they can use to enrich their luxury client relationships