Let's Talk Social

12730 Citrus Park Lane,Tampa FL 33625

09 January, 2023

Description

Do you want to build brand recognition, client relationships and sales for your business in 2023 using your Social Media, but not sure how? Trust me if you answered YES, you are not alone! Start the year off with Social Media and Creative CONFIDENCE. I am here to coach you and show you how! Power Gals & The Social Circle by Natalie Present: Let's Talk Social—A Social Media Marketing Workshop. A New Year is always exciting! It is a time when we take a step back and really look at what we want in our lives, personally and professionally. Where do we want to improve? Grow? Stand out? Or is it all of the above and more? Setting goals we want to achieve is wonderful. The question is, “How do we begin reaching these goals?” My workshop is designed for small businesses that are hands-on with their marketing planning and goals. If you want to grow your social media presence and utilize your platform as a tool to open new doors of possibility, then this event is perfect for you! I have an amazing educational, interactive and hands-on workshop that will teach you and your marketing team how you can master your social media in 2023! The Agenda Includes: Strategy & Best Practices We will take a deep look at how to create a proper strategy for YOUR business and brand depending on your social media marketing goals. Once we have identified these key components of a Social Media Strategy, I will explain some best practices on how to properly build your profile, and what features your specific business could benefit from if used properly. Content Creation Not sure what to post? Do you struggle coming up with ideas? Are you spending a ton of time posting to multiple platforms each week? My workshop will teach you not only an easy way to lay out your entire month of content but also how to schedule the posts ahead of time in one place. Now with some extra time on your hands, mapping out your promotional calendar will be much easier—with plenty of lead time to gain some traction. Building Your Presence Having a social media presence goes beyond having a profile with content. It means creating content tailored to the interests and needs of your target audience. Doing so builds trust, and once you have that, you're one step closer to earning your audience's business. Having a strong social media presence also allows you to better understand your audience. Connecting with your community on this level helps you get to the core of their needs so you can better serve them with your product or service. We will discuss many ways to build your social media presence, hearing input from other businesses in the room to generate ideas on what could work for you. Organic & Paid Advertising Weighing the options between paid ads vs social media? I’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. Even if you aren't sure yet which avenue you want to take, it pays to know the pros and cons of each. We will discuss WHAT organic & paid advertising is, their differences and some examples of each around the room. Reels vs. Stories-DEMO What Exactly is a Reel? What is the difference between a reel and a story? How do I create one? Where does it go? Instagram- "Reels are entertaining, immersive videos where you can creatively express your brand story, educate your audience, and get discovered by people who may love your business." Every major platform has a form of short video now. Tiktok, Facebook, Instagram, Linkedin, SnapChat, YouTube-ALL have versions of short videos that we can share. I will be explaining the differences per platform; some tips on how to get more views as well as an intro DEMONSTRATION on how to create a Reel & a Story. UPCOMING SOCIAL MEDIA TRENDS 2023 Everyone attending this event has one major goal in common—you want to educate and prepare yourself and your business for the future of social media! I will lead the discussion in Upcoming Social Media Trends for 2023, as we discuss what is to come and how to stay ahead of the game. WRAP UP At the end of this workshop, I will open the floor up for questions directed toward myself and conversation about social media amongst the audience. Please feel free to stay after if you would like for a little additional networking with those who attended. 👍 Please Follow Me on Facebook and Visit my Website! There will be special tips and giveaways on my Facebook page for those attending next month. 🌐 If you are a Boss Lady I HIGHLY recommend you check out my partner for this event PowerGals Networking. Power Gals is a women's networking group that helps promote each other and generate new business. It’s a networking group for professional women from various industries. The women that attend these meetings are amazing business women that are growing locally with a passion for connecting & helping their communities. I look forward to helping each of you with your Social Media Marketing & Management! Let's Talk Social! -Natalie Pletcher Social Media Expert & Power Gal