The Not-So-Subtle Art of Social Influence

6200 Papermill Dr,Knoxville TN 37919

11 January, 2023

Description

Our guest speaker will talk about how she's used influencer marketing to boost other businesses to great success. More info to come! The presentation will begin at noon. Those interested in networking are welcome to arrive at 11:30am. Lunch is included. About the SpeakerMonique DericoMonique Derico is the Director of Strategy, Influencer Marketing at August United (AU). In her role, she leads in shaping AU’s strategy practice and is responsible for formulating, evaluating, and inspiring strategy for existing clients and new business across the agency. Monique believes that authentic, word-of-mouth first accounts will always be the most useful way to move consumers to behavior adoption. During her career, Monique has managed hundreds of influencer campaigns and creators alike, for some of the biggest brands including Amazon, Bush’s Beans, L’Oreal/Maybelline, Wendy’s, etc. Her current roster of clients includes all Kroger and subsidiary divisions, Microsoft, and Samsung. Monique holds a BA in Broadcast Communication from Lincoln Memorial University and a Master’s degree in Public Relations from Boston University.