Leadership Unscripted: Leading a Growth Agenda in a Divided World

1100 Wilson Boulevard,Arlington VA 22209

15 December, 2022

Description

CEOs and business leaders are increasingly expected to take stands on a range of controversial and politically divisive issues. Unfortunately, many leaders are navigating these issues in a way that weakens, rather than strengthens, their corporate brands. Adam Goodman, partner at Ballard Partners, is one of the nation's top media consultants, helping corporate, advocacy, and political campaigns navigate strategic reputation challenges for more than four decades. This discussion is designed to shed light on these challenges and provide insight on how to navigate this difficult terrain.