Incorporating Earned Media in your Marketing Mix

555 East Basse Road,San Antonio TX 78209

20 October, 2021

Description

Hear from editorial leaders at San Antonio media outlets about what marketing teams should keep in mind regarding earned media coverage. In large and small firms, earned media (news coverage and other non-paid exposure) can be a major element in the overall strategy to grow name ID, stay top of mind, and supplement your customer base. How can marketers keep this in mind when planning their general outreach strategy? What are news organizations looking for in a press release and how can marketing and PR (if they are separate) work together to achieve both of their departmental goals? Hear from editorial leaders from the San Antonio Business Journal, Texas Public Radio, KSAT12 about what marketing teams should keep in mind when reaching out for earned media coverage. Three Key Takeaways: 1. Learn the inner workings of newsrooms and how this can play into general outreach strategies 2. Learn how PR and Marketing can better complement each other 3. Grow media connections Members (with promo code): $25 early bird / $30 at the door Non-Members: $35 early bird / $40 at the door Sam Boykin, Editor-in-Chief of the San Antonio Business Journal is an award-winning journalist, editor and freelance writer. During his career he has written for dozens of national and regional publications, such as Men’s Journal, Outside, Travel Channel, USA Today, Scientific American, National Geographic Adventure, Entrepreneur and more. He has won nearly 20 journalism awards, including first place for Feature Writing, Enterprise News Reporting and General News Reporting from the North Carolina Press Association. Bri Kirkham is the digital news producer for Texas Public Radio. In her role she works with reporters to help transform radio scripts into web articles. Her goal is to make stories more interactive by creating multimedia elements like infographics, maps and videos. As the leading organization for marketers in South Texas, AMA San Antonio is the trusted go-to resource for marketers and academics. We host local marketing events where some of the most credible marketing experts in the industry help our members stay relevant with knowledge and resources to enhance lifelong learning and obtain valuable connections in the marketing industry both locally and nationally.