Marketing in Healthcare Event

1001 West Royal Lane,Irving TX 75039

26 August, 2021

Description

Happy hour and revenue growth insights from Chief Marketing Officers on how to maximize your business development strategy and marketing ROI You’re invited to a free, educational event: Why Your Marketing Isn’t Growing Your Healthcare BusinessIncreasing your company’s visibility and building a marketing engine that leads to exciting and sustainable growth has never been more challenging. With increased regulatory restrictions, lower reimbursements, rising supply costs and fierce competition, one must influence stakeholders within a marketing ecosystem that spans 1000’s of on- and offscreen options to choose from and manage. But there is a profitable framework that can transform these obstacles into your competitive advantage. Surgeons, subspecialty physician groups, ambulatory surgery centers, private hospitals and private equity firms will learn how this framework took a small medical organization from $30M to $150M in 2 years.Much of the standard marketing advice you’ve heard does not work in the more sophisticated and complex spaces of healthcare. Discussion topics will include: How to maximize ROI despite the increase in the average healthcare advertising spend How to manage a consistent and effective message across a wide range of stakeholdersHow to be effective and profitable despite increasing regulatory constraintsHow to leverage digital marketing in your growth strategyIf you are not happy with the ROI and results of your marketing, this event was designed for you. Space is limited, please RSVP. You are welcome to invite partners or key team members, but please respond to your confirmation email with this information so we can reserve their invitation. Attendees will be given a workbook to help implement learned insights in their own businesses. This is not a selling event. You are welcome to ask the CMOs questions or reach out privately, but there will not be an “ask” at the end of the presentation. Presenter Lisa Fine, Healthcare Chief Marketing Officer The Marketing Blender Known for scaling the growth of private healthcare organizations, Lisa Fine has held leadership positions with US Oral Surgery Management, LLC, Ochsner Health, Tulane University Hospital & Clinic, Partners Imaging, Vizient, Inc, Lumin Health, and Emergis ER in addition to her consulting portfolio. Lisa holds a Masters’ Degree from Tulane University, a Bachelor of Arts from the University of Tampa, and has completed coursework in Finance & Accounting Executive Education from the Southern Methodist University Cox School of Business. In addition, she is an active member of the Society for Healthcare Strategy & Market Development, National Association of Professional Women, Executive Healthcare Network DFW and Women in Business Leadership (WBL). Presenter Dacia Coffey, CEO and B2B Chief Marketing Officer The Marketing Blender A leading authority on accelerating revenue growth, eliminating waste in business development, Dacia Coffey is a Fractional Chief Marketing Officer, the author of the book and host of the podcast Corporate Caffeine, and the CEO of The Marketing Blender, an award-winning marketing agency. She is a member of the Forbes Agency Council, a Forbes contributor, and was also named an American Advertising Federation Shooting Star. Drawing from her experience as a top-tier sales professional, copywriter and three-time business owner, Dacia’s high energy style and surprising insights deliver motivation and actionable tips to catalyze change and sustainable growth. The Marketing Blender helps you fix your brand, message, and marketing mix to drive sales and reach new levels of revenue and growth.