Building an Irresistible Brand Book Launch Party

1007 7th Street,Sacramento CA 95814

14 July, 2021

Description

Join the Sacramento launch party for Megan Kent's first book, Build an Irresistible Brand. Join the Sacramento Entrepreneurship Academy (SEA) in welcoming first time author, Megan Kent, for a reading and signing of her just published book “Build an Irresistible Brand” featuring her 7 step Brain-Friendly Branding® formula. Megan’s book teaches entrepreneurs how to take their brand from ignored to irresistible by harnessing the power of 50,000 year old human instincts. Today more than ever before, brands need every strategic advantage available to predictably succeed. Learning how to operate in sync with the natural wiring of your customers’ brain will give your brand the competitive advantage you need to guarantee success. In her 30 minute presentation, Megan will briefly discuss: The 3 core instincts brands must satisfy in order to succeedWhy the most important question business owners must ask themeselves is “How does my brand make people feel?”How today’s leading brands such as Amazon, Warby Parker, Spanx, Tesla, Patagonia, Dollar Shave Club have grown exponentially by behaving in Brain-Friendly ways.Wine tasting will be provided by PairAnything, the new mobile wine experience that encourages wine discovery through food pairings and connection to independent wineries. About the Speaker Megan was raised in Sacramento, and educated at St. Francis High School and UC Berkeley. In 1997 she moved from the Oakland Hills to NYC, to serve in leadership positions for Madison Avenue ad agencies. She’s had the pleasure of developing brand strategy for the likes of BMW, Coca Cola, The New York Times and Microsoft among many others. Today Megan is CEO & Chief Experience Officer of MKBG, a Brooklyn based brand consultancy. Megan served as presenter and coach to the SEA class of 2021. Event is brought to you in collaboration with The Urban Hive, PairAnything and Sacramento Entrepreneurship Academy. The Sacramento Entrepreneurship Academy helps develop successful entrepreneurs by providing real world mentoring, training and a network of support from local business leaders.